How can you protect your company from coronavirus and similar crises?

Covid-19, , Corona or Coronavirus

A global event that has shaken modern human history so deeply has not happened for a long time. A virus spread from Wuhan, China, has spread to various countries of the world. China, the USA, Italy, Iran, South Korea, Singapore and many European countries are shaking due to coronavirus.

The health aspect of the business has reached serious conditions.

But the issue also has an economic aspect. Both large and small businesses have to manage this process correctly. Otherwise, the economic situation of the economy can easily swallow especially small businesses.

In this article, we will give you some tips for the coronavirus epidemic to How can you protect your company from coronavirus and similar crises? which is still under control in many country, but whose effects will be felt for a long time, to affect your business to a minimum.

1. Give importance to instant and regular communication

When it comes to coronavirus, huge improvements can occur even within 10 minutes. Every day, you get pregnant with so many different things. 

Stay in touch with your company staff and business partners every day. Follow instant developments and keep internal coordination at the maximum level.

2. Follow the News Carefully

News channels and newspapers often convey instant developments and sometimes include speculations. Based on yesterday’s developments, you develop a strategy today. But this epidemic showed us that the flow of information changed in minutes. So don’t forget to confirm the sources of information while following the news and the media. Do not act according to the baseless claims circulating in Whatsapp groups; Rely on official statements from the Ministry of Interior and Health.

Use a common information and news pool with your employees in your company. So act together based on the most reliable and official sources. In other words, avoid making a different sound from each head. Because the last thing you will want in such crisis situations is that there are serious differences of opinion within the team.

3. Pay Attention to the Different Expert Views

How can you protect your company from coronavirus and similar crises?

It is very useful to analyze situations such as disaster management, public health, microbiology, logistics and other disciplines, coronavirus outbreak. Note, however, that experts have different perspectives on a topic. Each outbreak has its own characteristics. Now, we are learning the specific features of the coronavirus epidemic. Therefore, do not blindly believe the opinions of a single specialist on television or Twitter. Consider different perspectives and consider the most scientifically reasonable estimates.

4. Conduct a Continuous Situation Assessment

Once you have assessed the situation and put it on paper, you may be inactive. For this reason, you should be able to constantly evaluate the situation and act flexibly.

But large companies may lack this flexibility. Managers want to scrutinize and weave everything. Then they are reluctant to change the decisions they make so much effort. This brings inertia, slowness and cumbersome.

Therefore, instead of sticking to a single understanding in such crisis moments, an up-to-date and dynamic action plan should be prepared against current and dynamic developments.

5. Do Not Defeat Bureaucracy

How can you protect your company from coronavirus and similar crises?

In the face of global events such as coronavirus, senior executives of companies request detailed reports on issues such as risk management, legal and economic situation. However, these reports take a long time to prepare. It restricts the company’s mobility.

On the other hand, when a small and professional team is given the authority to make quick and tactical decisions, more efficient and effective results can be obtained. For this reason, giving a movement space to such a team, to be able to handle bureaucratic processes such as signature and approval in a digital environment, and to carry out the current developments from a media that everyone can reach, enables companies to act more strategically.

6. Make Balanced Reactions

In order to react balancedly in times of crisis, it is necessary to pay attention to some factors:

Communication : Your employees may be exposed to information pollution. You may be confused about the steps you will take as a company. Share your road plan clearly and clearly with your employees. Inform them about company policies. Thus, they also have the capacity to take initiative in unexpected situations. For example, they should base their company policy on things like travel ban to certain countries or the style of communication with customers during a crisis.

Travel : Clarify issues such as which employees cannot travel to which countries and for what reasons, and inform your employees when the company policy can change this permit. For example, a person who works as an engineer in a factory cannot have the luxury of going to Europe, where the coronavirus is very effective for honeymoon.

Working remotely: Have a basic instruction on when and how your employees will work. In this process, we see that the method called home working or home office has become widespread in many countries of the world. After that, the home-office method will gradually increase.

Logistics : Save your supply chain from weakness by working with alternative sources, reserve stocks and direct manufacturers. Develop workarounds when rapid solutions are not possible, and explain your reason to all stakeholders (employees, customers, investors) in clear terms.

Data tracking: The coronavirus will cause many unexpected fluctuations. Therefore, record the changes that happened to your business and the market during the crisis. Track and analyze your company’s data during this period. Sooner or later, markets will appreciate how a company performed during a crisis.

Social sensitivity: As a corporate citizen, as a legal person, you should support the people around you, your industry, and the local people you produce. Think about how your company could benefit people in health, communication, food and other areas during the crisis. Try to find an intersection between urgent social needs and business purposes as a business.

7. Give importance to flexibility


Efficient and useful work is possible only in an environment without surprises, disasters, crises. This understanding is very common in large companies. However, one of the main ways to succeed in dynamic and unexpected situations is to act flexibly. Some of the basic features of systems that have high ability to act flexibly in times of crisis are as follows:

Need for surplus: Having access to additional production resources ensures a balanced supply-demand balance. Companies should look for alternative resources for short-term solutions, and design additional production resources for long-term solutions.

Diversity : Although having different methods to complete a task is not ideal in terms of efficiency, it is very useful to be able to benefit from different methods in times of crisis. Similarly, the existence of different ideas would be very useful in developing solutions. A crisis management team made up of people who think differently can develop very sound solutions if the company has a culture of respect for different ideas. It should be noted that it is beneficial not to see any crisis as one-dimensional.

Modularity : Highly integrated systems work very efficiently, but such systems are more affected by a possible failure. In contrast, modular systems offer greater flexibility. So, for example, a factory producing brake pads for Toyota, when the fire was ash, Toyota was able to supply the brake pad needs from a different manufacturer in a short time.

Openness to development : Systems are optimized to run at peak efficiency. Or it is designed to be open to continuous improvement. Outbreaks such as coronavirus once again emphasize the importance of systems that are open to development. So we can learn that what we know correctly today is completely wrong tomorrow. In times when information is on such a slippery ground, to reach the experiment right; Using the available results and data to build new systems is the most effective strategy in the short and medium term.

Measure : It is difficult to predict how the coronavirus will follow. However, it is still possible to test the current situation within certain scenarios. can be studied on the overall scenario. In this respect, it would be quite appropriate for companies to prepare an emergency plan according to the worst case scenarios.

Connectivity : Companies are members of a wide socio-economic system. In other words, the market in which a company operates is not free from the crises experienced in the country, the society. For this reason, institutions and organizations that do not pay attention to the environment they live in and cannot view the “big picture” in an integrated way make mistakes. Ignoring other people for the benefit of the company undermines the image of a company irrevocably. Companies that contribute to the environment, customers, business partners and aid organizations win people’s hearts in the long term. The foundations of a company that remembers and applies company values, company missions and visions written on beautiful days are difficult.

8. Start Preparing Now

The coronavirus will not disappear in an instant. We will continue to see the main and aftershocks of the epidemic for a long time. Corporate preparation is at this point the key to ultimate success. In other words, having an action plan for the other stages of the current crisis or new crises is much more than having a plan in the middle of the main crisis.

Many companies practice by producing imaginary scenarios for unexpected situations. These preparation scenarios need to be updated. Just 2 months ago, there was no idea of ​​such an effective epidemic worldwide. Especially diseases such as Ebola and SARS were not seen at a global level, they never visited many country. However, the risk of epidemic illnesses must be included in the emergency action plans of the enterprises in any country as of 2020.

This makes it necessary: ​​Businesses that want to manage crisis moments successfully should simulate these crises in advance and draw certain lessons from these simulations. How will the communication be during the crisis? How will the working system be? Who won’t come to work first? How will the working infrastructure be provided from home? What alternatives will be made in the product supply chain? It is necessary to try to answer many of these questions before they even hit the crisis.

9. Take Lessons from the Process

Getting compromised after the crisis and returning to the old routine means not learning anything from the process. But a good business doesn’t do that. It draws out reasonable and useful lessons from the gene it passes through. Even when the crisis continues, developments should be recorded and this information should be analyzed in the post-crisis period. Rapidly spreading outbreaks, such as coronavirus, make the existing vulnerabilities of businesses even more visible. In other words, if a business has problems in the rapid decision-making process, large events such as coronavirus make these problems visible. Some problems come to mind only when it starts to hurt. In other words, crisis periods can be useful even to “act on the pain”.

For example, every event, large and small, on airline safety gives companies great lessons. A small incident that happens to one company can prevent another company’s plane from falling. Because, thanks to the lesson learned from a situation, precautions are taken against another larger-scale event. That’s why airline transportation is one of the safest types of travel in the world. Because the information learned and the lessons learned turn into an enormous collection and legislation.

10. Be Prepared for the New Order


We are having the hottest days of the coronavirus epidemic. It is hoped that this epidemic will disappear in a short time. But in any case, we will witness revolutionary developments in many areas of life in the post-coronavirus period. We can already say that there will be major changes in the production and distribution methods of companies – for example, reliance on a single production facility will change.

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