First of all, I would like to extend my gratitude to all the healthcare professionals who added the night to the day and who fought for us at the forefront, and to everyone who tried to prevent the normal flow of life from spoiling.
Although it left its mark on 2020 , the Corona Virus, which we heard for the first time in December 2019 , has greatly affected the world economy and will continue to affect it.
So, what should we do in this process? How should we proceed? There will be a few caveats before I get into corona and digital marketing.
Corona Virus, Corona Or Covid-19
Even if I work in the healthcare industry, I am not a healthcare provider after all, and I have no idea to comment on the Corona Virus, but I do find it helpful to resolve some confusion.
The virus that makes people sick regardless of religion, language or race is called the Corona Virus . The name of the disease that it makes in humans is COVID-19. Covidien-19 stands for the Corona Virus Disease (Corona Virus Disease ) is the 19 of shortening the date 2019 and the first ones out. The full name used in medicine is Severe Acute Respiratory Syndrome Coronavirus 2 , or abbreviation SARS-CoV-2.
After this brief information, we can return to how we should proceed in the digital world until these difficult days, which are our topic .
First of all, unfortunately, not only our country, but the whole world will suffer economically in this process. Even if I do not want to appear to be a disaster manor, the coming days are close to causing the biggest recession in the history of the world. Nevertheless, crises bring opportunities.
Stay In Touch With Your Customers
Keeping silent in the environment we live in now will cause you to lose your customers. Keep adding regular sms, emails, social media posts, and new blog posts to your blog pages, if any.
If you do not use any of them or if none exist, this recession is a great opportunity to correct your deficiencies. If you have the opportunity, at least call your important customers just to ask for their status.
Don’t Break Out From Social Media
Most of the big companies closed their physical stores and started working from home. This means that people spend more time on the Internet and social media. To increase the interaction with your customers, do the necessary work for your company to be more active on social media channels (such as Facebook, Twitter, Instagram, Linkedin) .
Find Alternative Marketing Ways
People may not go out, but they continue to investigate to meet their needs. Remember, even though many companies, businesses, shops have temporarily closed, no website is closed.
So what can you do for your websites? You should definitely add live chat, whatsapp, which can respond instantly to those who come to your site at least during working hours.
You can try the channels you haven’t tried so far, where you can sell your products online. Like Instagram.
Don’t Cut Ads, Even Give Extra Ads
If you have the opportunity; During these days at home, make sure to allocate a marketing budget and advertise on Google, Facebook and Instagram, suitable for your target audience and target region.
This will benefit you in finding new customers and will attract the attention of your existing customers. On the other hand, thanks to such actions, your customers who see your company continuing in any case will be extra satisfied for working with you.
An important point in this regard is if you have existing ads, update them or make sure to review your planned ads for the future.
Health And Hygiene
Yes, in the year 2020, there is little left to Mars, but as the whole world, we are just learning to wash hands, right? While health and hygiene is a very important issue for the whole world, you can make your customers choose you by talking about health and hygiene in your product information. “We use anti-allergic bacteria-repellent paint on our products”
In this challenging process , try to make the most of Digital Marketing to help maintain your customers’ trust and loyalty to your company and even find new customers .